Positioning Ideas Persuasively: How to Use Aristotle's Rhetoric to Convince Stakeholders

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Lesson series

Self-Paced
3 Hours Study
70 Mins Video
Quiz
Deepak (Instructor)

Course overview

Learn to analyse your audience and set clear objectives before crafting any message or argument. Drawing on Aristotle's timeless rhetoric, you will apply Logos, Pathos, and Ethos to build compelling, well-structured arguments that resonate with any stakeholder. You will then explore how to choose the right medium to deliver your message — harnessing 2,500 years of persuasion wisdom to convince and inspire stakeholders in today's world.

Certification

"Certificate in Positioning Ideas Persuasively" by MQ Learning, an EduQua-certified academy — Switzerland's recognized quality label for continuing education.

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TARGET AUDIENCE

Mid-level Managers, Business Directors, Program Leads, (Senior) Consultants

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CONTENT

6 Videos (70 mins)
4 Assignments
Various Resources (templates, videos, articles)

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STRUCTURE

Introduction
Chap. 1: Audience
Chap. 2: Modes
Chap. 3: Medium
Summary & Resources
Quiz

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ACCESS

Available on Mobile & Computer, 1-year Access

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In this course you will learn to position your ideas persuasively across three key areas:
Audience and Objectives — understanding who you are speaking to, what they need and defining clear objectives before crafting your message.
Modes of Persuasion — applying Aristotle's timeless Logos, Pathos and Ethos to build compelling arguments that resonate with any stakeholder.
Medium of Persuasion — choosing the right channel and format to deliver your message with maximum impact.

Instructor

Deepak Bansal brings over 20 years of consulting and leadership experience across top firms and multinationals, including Accenture, Deutsche Post DHL, and Zurich Insurance. With degrees in MBA (St Gallen, Switzerland), MTech (IIM Mumbai, India), and MA in Philosophy (CIIS, US), he combines business acumen with human insight. As founder of MQ Learning Academy, he supports leaders in developing strategic clarity and human-centered thinking for today’s complex world.

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